Automated Prospecting Engine

Built an automated prospecting and outreach engine that replaced hours of manual SDR work with systematic, triggered sequences.

The context

The team was spending hours on manual prospecting — research, list-building, follow-up — that scaled linearly with headcount.

What I built

I built an automated prospecting engine: triggered sequences, enrichment, and follow-up logic stitched together so the repetitive work ran itself. SDRs got their time back for the parts only humans can do.

What I learned

Automation earns its keep when it removes the work that shouldn't have needed a human in the first place — and protects the work that should.