Events-Led Marketing Campaigns

Designed and executed marketing campaigns across the US and APAC, using events as the primary demand generation lever.

The context

Atom11 needed demand across two very different regions — the US and APAC — without burning budget on generic digital spend.

What I built

I designed events-led campaigns as the primary demand lever, building the full motion around them: pre-event targeting, on-the-ground execution, and post-event follow-through that converted attention into pipeline.

What I learned

Events work when they're the center of a system, not a one-off line item. The campaign isn't the event — it's everything wrapped around it.